Vendor Pilot Progam Description

Program Description

CareValidate's Vendor Pilot Program is an exclusive invitation-only opportunity for health, wellness, and fitness brands to showcase their products and services to a highly engaged audience of GLP-1 users on the CareGLP platform. By participating, vendors can gauge interest and receive direct feedback from users, while benefiting from the exposure on a leading telehealth platform.

Key Features

• Discount Codes: Invited Vendors provide unique digital discount codes for their products or services.
• Product Showcase: Vendors submit product images, descriptions, and promotion details for display.
• Exposure Period: Discount codes and product details are displayed on the CareGLP platform for three months.
• Analytics: Vendors receive detailed usage analytics on how GLP-1 users interact with their offerings.
• Order Fulfillment: Vendors are responsible for tracking and fulfilling all orders associated with the discount codes.

CareGLP Vendor Pilot Program Sample Report

This report is provided at the end of the 3-month pilot

Program Overview

During the report period, your product offerings were displayed to GLP-1 users on the CareGLP platform as part of the Vendor Pilot Program. This report provides an overview of the performance of your discount codes, segmented by user status with GLP-1 medications.

1. Discount Code Usage

• Total Discount Codes Provided: 100
• Total Discount Codes Redeemed: 47
• Redemption Rate: 47%
• Average Discount per Code: [Insert Value]
• Top Product Redeemed: [Top Product Name]

2. User Engagement

• Total Product Page Views: 1,250
• Average Time Spent on Product Pages: 2 minutes 34 seconds
• Click-Through Rate (CTR) on Discount Codes: 15%
• Conversion Rate: 3.76%

3. User Demographics

Interested in a GLP-1:

• Top User Age Group: 18-24 years old
• Top User Gender: Female (60%)
• Top User Location: Texas
• Device Used: Mobile (70%)

On a GLP-1:

• Top User Age Group: 25-34 years old
• Top User Gender: Female (65%)
• Top User Location: California
• Device Used: Mobile (75%)
• Stopped using a GLP-1:

Top User Age Group: 35-44 years old

• Top User Gender: Male (55%)
• Top User Location: Florida
• Device Used: Desktop (60%)

4. Feedback Summary

• Overall User Feedback Sentiment: Positive (85% of responses)
• Feedback by Segment:

               A. Interested in a GLP-1: High interest in trial offers and discounts on introductory products.

               B. On a GLP-1: Positive feedback on product relevance and usefulness.

               C. Stopped using a GLP-1: Users appreciated continued support but requested more tailored offers.

5. Recommendations

• Segment-Specific Promotions: Tailor promotions more closely to the specific needs and interests of each user segment. For example, offer more introductory discounts to those "Interested in a GLP-1" and maintain engagement with "Stopped using a GLP-1" users through loyalty offers.
• Extended Display for Active Users: Consider extending the display period for users "On a GLP-1" as they show the highest engagement and conversion rates.
• Regional Marketing Focus: Given the high engagement in California and Texas, focus marketing efforts in these regions, particularly for users "On a GLP-1."